Instagram can generate traffic and sales on an eCommerce
website. But it takes work and perseverance. Tracking engagement,
like some of these posts, is critical to tweaking and improving.
Instagram plays a huge role in social media marketing and advertising. 36%
of online adults are Instagram users, according to Hootsuite. Optimizing
Instagram performance should be the first choice for companies, especially
fashion and lifestyle brands, to expand customer acquisition channels.
In this article, Buy Instagram followers
uk will present 12 ways to improve Instagram
performance - to attract followers, engagement
12 Instagram Tips
1. Post consistently. Consistency
is key. As part of its algorithm, Instagram rewards users with consistent
posts.
How often should you post? At least once a day, six days a
week, if you're short on resources and want Instagram as part of your marketing
mix. However, posting twice a day is the best in my experience. The
more you post, the more engagement you will get.
2. Create quality
content. Creating content can be incredibly time-consuming. It
requires research, writing, and scheduling. You need attractive graphs and
probably videos. Your content should be visually stimulating and
informative or entertaining to engage users, drive traffic to your website and
generate sales.
Meaningful content on Instagram has four purposes, typically:
informing, educating, entertaining and interacting. About 70 percent of
your content should be informative to show to potential and existing customers.
Plan your content using calendars and scheduling
tools. Some companies are preparing for the coming month, others just for
a week. It does not matter. What is important is thorough planning to
align content with strategy and tactics.
In my experience, engaging content can include:
§
Statistics that apply to your audience. Statistics are
always useful.
§
Tips and hints.
§
Quotes. If you can't find suitable quotes, write it
yourself or hire a writer.
§
GIFs and educational videos.
Reuse existing content - blog posts, manuals, white papers,
videos - in Instagram posts.
Monitor engagement
now. Determine which posts have the most interactions and make more of them. ( Planx is
a useful tool to measure engagement.)
3. Post when followers are
online (or can get there if they see
notifications). Research industry statistics for the best placement times
in your industry. Also, stay involved in your analysis for the times that
work best for your company.
For example, for my consulting practice, the best times to post
(so far in 2019) for engagement Wednesday through Saturday are between 9-10 and
5-7 p.m.
4. Invest in manual
appointment. Don't expect massive growth unless your posts go viral or you
allocate the budget for influencer marketing and advertising. Engage
existing and potential followers daily.
I use an outsourced overseas team that manually posts, likes, or
comments on Instagram posts from my clients and me. When someone follows
me, we comment on as many as 10 of their images. We also send a message to
new followers who provide free information. We also comment on everyone
who likes our images. After they follow, we send them.
5. Find new followers with a reverse
hashtag strategy. Research a dozen or more relevant hashtags - I
prefer longer tail. Find 10 to 20 leading posts of those hashtags and make
a worthwhile comment, not "this is a wonderful
product." The process will bring attention and eventually
relationships.
6. Treat captions like mini
blog posts. Captions are valuable for Instagram's real estate. Plan for
captions as you like for content. The first few words are attention getters,
so think carefully about what you write there.
Some people like graphics. Others prefer to
read. Typical but compelling visual content supported by comprehensive
text will be more memorable and informative. Ask questions in your
captions to make followers feel that your account is on them, not you.
7. Make a comprehensive list of
hashtags. It is time-consuming, but also a valuable one-off
investment. Each category of your posts (and products) must have a unique
hashtag list.
8. Make sure all posts are
marked. Users should see your name the way you want. Keep a
consistent color palette, fonts, and text (including URL) on each post.
9. Optimize your profile. Your
profile makes a first impression. This is the primary reason why someone
stays (and moves off) or leaves. Make sure you use a business account, not
in person.
§
Add your most related hashtags to your profile. Use
mid-tail hashtags versus general.
§
Continuously A / B tests your company bio for the best
involvement. Include details to establish trust.
§
Add symbols or emojis to visualize what your company does, as
well as for fun.
10. Work with
influencers. Influencer marketing is a separate topic. Engage with
influencers on multiple channels, such as Instagram, YouTube, and
blogs. If you are already running influencer campaigns, you must include Instagram
promotions as part of the contract. Most influencers, especially
micro-influencers, do not pay extra.
11. Use Instagram
Stories. This will make your profile consistently visible. According
to Instagram, users under the age of 25 access stories on average 32 minutes a day - 24 minutes for users over 25.
TechCrunch reports that Stories has just passed 500 million users daily.
Create a strategy for Instagram Stories like you would for other
content. Stories can show your best information when you highlight
it. Plan your highlights as they are always at the top of your profile.
12. Use live streaming. Instagram
Live enables notifications to fans. Going Live is often difficult for
business professionals. Many have a fear of cameras. Do it anyway.
Buy Instagram Followers UK is a great way to get noticed quickly if you are a social media influencer or a brand. There are many who want to grow their business through Instagram.
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