What trends & opportunities on Instagram in 2020?

Are you wondering what Instagram might look like in the weeks and months to come?

At the end of 2020, I invite you to come back to all the features, trends, and opportunities that could well have a strong impact on your communication strategy on Instagram.

1) Stories always more interactive

By far, Instagram Stories are the feature that has seen the newest in 2020, incorporating additional creative tools, fonts, and stickers for businesses.

So what will happen in 2019?

As Facebook and YouTube have recently rolled out their Stories features, it is essential for the Instagram social network to always be one step ahead at this level. It could be interesting to propose multiple choice questions or the possibility of commenting on Stories in a public way.

With the launch of playable ads on Facebook, it may soon be possible to offer gamification experiences to subscribers, such as lotteries or bots.

2) Increasingly comprehensive Instagram performance statistics

Tracking and measuring Instagram statistics has always been extremely important. However, as the social network becomes more and more a business platform, the need for a more developed analytical solution arises.

In the same way as on Facebook and its advanced video statistics module, it would be interesting to know more about content on:

• the average viewing time
• the average viewing percentage
• the number of minutes viewed
• the number of views of 3 seconds

It would also be interesting if Instagram offered a better view of the number of subscribers gained since the last 30 days, and not just the last week: 

3) Towards the take-off of the use of Instagram TV

Announced and launched as the first independent video the platform from Instagram, IGTV caused a lot of attention. Unfortunately, even by giving companies a whole new space to host longer videos, the adoption of this novelty did not meet the expected success’s

However, this could change in 2019 if the network makes the necessary efforts to improve the referencing of videos in the "Explore" section by taking into account the keywords present.

4) From "perfect" to "authentic"

As more and more people use Instagram to search for new businesses and products, it becomes extremely important to optimize your profile for sales, gain followers and more brand awareness.

And one of the best ways to do this is to offer a consistent and unique aesthetic to your brand.

In 2018, companies worked a lot on the aspect of their publication flow, which will also be the case for the coming months. However, a turning point could be made from "perfect" to "authentic".

Users are starting to get used to the slightly too nickel-pleasing aspect of publications, rather than wanting content on which they can identify and interact. Buy Instagram Followers Here is the best option for you to make your Instagram profile more visible.

5) Towards new tools to improve private exchanges between users & brands

Instagram added many features to Instagram Direct in 2020, offering new ways to share and communicate with other users. The year 2019 will likely be rich in innovations on this side.

This year marked the arrival of quick responses for Instagram account managers, saving time when frequently asked questions by subscribers.

In the coming months, new options may arrive inspired by complementary applications such as Snapchat or WhatsApp.

It is interesting to note that at the end of 2020 Instagram rolled out a feature allowing users to be able to send voice messages to their contacts.

A real desire on the part of the social network to improve this essential aspect of the application, perhaps to offer a Messenger bis, as we know it on Facebook?