Instagram Engagement: how to calculate and how to increase.

This guide is aimed at all those who want to understand what InstagramEngagement is, how to calculate it and why it has become so important.

First some data. Instagram is the  Social Network of the moment. The reasons are to be found in the innovative user and content management system. What does not leave the professionals surprised are the numbers and statistics behind this Social Network. 400 million active users every day.

Want to find out how to earn or be successful on Instagram? Finish the article and you will find my six rules from which to start to create a successful Instagram account.

But now let's start with the explanation of what Instagram Engagement is, how it is calculated, why it is important based on the recent modification of the algorithm.

What is the Instagram Engagement rate? Is it so important?

Instagram Engagement is the statistical data that measures the relationship between you and your followers.

There are a multitude of programs that calculate it for you automatically, but since it is not a difficult calculation, I will shortly show you the formula to calculate it by hand.

As mentioned before, Instagram Engagement is so important because it measures the relationship between the interactions received (likes and comments) on your profile and the number of followers.

It tells you how many people are interested in your content.

For this reason, we always say that the number of followers does not count, because potentially they could all be ghost accounts or fake accounts.

It is therefore the engagement that measures how much you are worth on Instagram, especially in the attentive eyes of companies.

Instagram engagement rate: how is it calculated?

The engagement rate is that percentage numerical value that determines the relationship between the number of followers and the interactions on your photos (or videos).

As said before, the result that results is very important to evaluate the quality of your profile, and for this reason, you must be able to calculate it yourself.

The calculation is very simple, the engagement rate is obtained by adding the interactions (likes and comments) of the last 10 photos, discarding the most recent.

That number must then be divided first by 10 and then by the number of followers. Finally to get the percentage just multiply by one hundred.

To recap:

1. SUM the INTERACTIONS of the last 10 posts discarding the most recent;

2. Divide by 10;

3. Divide by the number of followers;

4. Multiply by 100.

5. You got the engagement rate.

The calculation is very simple, with a calculator you will not be able to take more than 5 minutes but we will also give you an example to make yourself understood even better.

Mario has an Instagram account and wants to calculate your engagement rate:

1. Discarding the most recent photo he posted, the sum of the interactions (like memory + comments) of his last 10 photos is equal to 15,000;

2. Now divide 15,000 by 10 and the result is 1,500 ( 15,000 / 10 = 1500 );

3. Since Mario has 45,000 followers, he must now divide 1,500 by 45,000 and the result is 0.033 (1,500 / 45,000 = 0.033);

4. Now multiply 0.033 by 100, in order to get a percentage, the result is 3.33% (0.033 * 100 = 3.33%)

5. Mario has an engagement rate of 3.33%

Now we know what engagement is, why it is so important and how to calculate it. Now the time has come to interpret it.

What is the ideal percentage of engagement?

Establishing the ideal engagement percentage is complex because it depends on many factors, for example, the niche, how long you don't publish, the strategy used, etc.

There is no "exact" engagement rate, below I show you two photos: the first indicates the average engagement rate on Instagram.

If your account is above this threshold, it means that you are doing a good job, otherwise, if it is below you should try to understand why.

If you need a hand, we at altavisibility.net can help you improve your Instagram profile, write us an e-mail (below you will find the address) for a consultation.

The second photo instead indicates the engagement rate of some famous profiles on Instagram.

The higher the number of followers, the lower the engagement. You will also have the best content in the world but this is a fact.

Modify Instagram algorithm end 2019: why has engagement become so important?

The recent modification of the Instagram algorithm has given even more importance to the engagement precisely to reward those who have a good connection with their followers. 

But how has the algorithm been changed?

The algorithm has been modified in such a way as to reward with a greater number of Impressions those users who in the first 3 hours reach a certain threshold of interactions (likes + comments) on their photo.

Everything depends on the number of followers and engagement. 

The exact threshold remains a secret in the Instagram algorithm, what is certain is that the first 3 hours of the life of the photo are extremely important.

So here are some tips to optimize the life of your content:

·          Publish in the most correct time for your profile type.

·          Sponsorship the publication of your new photo on Instagram Stories.

·          Put the tags on the various most popular pages related to your niche.

·          Choose the right hashtags.

Before continuing reading, I wish to be informed that for some years, I have been offering an Instagram profile growth service, with help in creating a niche account, increasing target followers and increasing the engagement rate. I accompany the customer step-by-step towards the realization of his goal. This service has allowed dozens of companies and influencers to get the most out of the social network of the moment. Click here if you are interested in the Instagram profile improvement service.