When
to publish on Instagram?
This is the question that many Community Managers ask
themselves on the social network. In fact, choosing the right times when
you post your publications has a strong impact on performance in
terms of visibility and engagement. So how do you know when to post your
content on Instagram?
Throughout this article, I will give you all the information
you need to accurately determine when to post on
Instagram, with easy-to-access tools and
providing us with highly qualified data. As soon as you know the right
hours and days of publication for your Instagram account, you will have the
possibility of scheduling your messages.
1) Use Instagram statistics to know
when to publish on Instagram
It is compulsory for that to pass to the professional profile. This
integrates an analytical tool that allows you to know the hours of the presence of
your audience.
Click on the small icon symbolizing a histogram:
Go to the bottom of the page, still in the
"Subscribers" box. You will have 2 very interesting graphics.
- Days
This graph shows you the days of the week when your
followers connect the most:
In the example above, we clearly observe that the best days
to post are Tuesday, Thursday and Friday.
But at what time?
- The schedules
Then go to the "Schedules" link to find out the
time slots during which your subscribers consult their Instagram feed.
The example above shows us that, on Tuesday, internet users
mainly connect between 12 p.m. and 1 p.m., then between 9 p.m. and 10 p.m.
To find out the timetables for each day, just move with the
arrows.
2) Use an external tool
Iconosquare offers you an in-depth analysis of your
Instagram account: engagement on publications, frequency of publication, best
followers, etc.
It also has a section dedicated to the hours of the presence of
subscribers:
Another tool offers this type of statistics: OnlyPult. Known
for its post planning function, it also analyzes the activity of your followers
to give you the best time slots for publication:
3) Analyze the competition
And if you went to see the side of the competitors? After
all, they target the same profiles as you and have certainly already analyzed
the attendance schedules of their audience. Especially if they have been
on Instagram longer than you!
The trick is to follow the profiles of competing brands and
subscribe to their notifications. Click on the 3 small dots at the top
right, then select "Activate publication notifications".
You will receive a notification as soon as a competitor
posts a post on Instagram. You just need to list the days and hours of
reception in an Excel table, for example, to make a social media timetable.
It is then up to you to Buy Instagram Followers UK apply this time and get more followers and also slots to
your own account and analyze the impact.
4) Test the schedules proposed by
the Latergramme study
Commissioned by the Huffington Post, a Latergramme
study on the best times to post on Instagram made a big splash. To
reach relevant results, the tool analyzed 61,000 publications.
The result is rather surprising since the study reveals
that the best time slots are around 2 a.m. and 5 p.m.
Among the best days, Latergramme notes that engagement is
stronger on Wednesday, Thursday and Tuesday.
Perhaps this is a track to explore?
5) Use a planning tool
When you have a first idea of the hours and days of your
audience's connection, plan your posts. Especially if your followers
connect after your opening hours or during the weekend.
Even if the time slots correspond to your working hours,
planning your social media strategy will allow you to focus on other
missions. In addition, you are sure to never miss the meeting!
To do this, several tools exist on the market. If you
are already using the Hootsuite and Buffer platforms, be aware that it is now
possible to configure an Instagram account to schedule posts.
Otherwise, you also have the tools mentioned above: OnlyPult
and Iconosquare. For very accessible packages, they offer you the
possibility of uploading your photos or videos, applying a filter and
scheduling your editorial calendar in a few clicks.
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