Instagram account statistics to watch absolutely

The Instagram account statistics allow you to learn more about your audience, both in its demographics in its preferences for content.

However, it is quite easy to get lost among all the information available, especially when you start in the analysis of the performance of your Instagram account.

The social network constantly evolving and always bringing new features, I propose for this year 2019 to take stock of the account statistics to know absolutely for your marketing.

1) The performance of your hashtags

Well known to Community Managers, hashtags are simple tools to promote the referencing of your classic publications and Instagram Stories. If it is possible to use up to 30 in the caption of a photo/video, it is often not necessary/relevant to insert as many.

However, it is essential to regularly look in the individual statistics of your publications, to what extent your hashtags have favored the discoverability of your account, that is to say, the number of impressions generated thanks to them.

This information is accessible once you have converted your account to a professional profile: click on "View statistics" at the bottom of the photo/video as below: 

You will then have access to a lot of data, including in particular the number of impressions earned by your publication thanks to the hashtags you have entered:

According to some American media, it would be very soon possible to be able to know the details of the performance of all the hashtags added, which would allow us to know those actually generating visibility for our account.

Here is an example below: 

2) The scope of your publications

Reach is the number of followers of unique people reached Buy Instagram Followers. You will then want this number to evolve positively as you animate your account.

You have to understand the difference between reach and impressions, the latter being the number of times your content is displayed on users' screens, users can see your publication several times (when scrolling their news feed, sharing in a private message or during a profile visit).

To get the scope of your publications, you can either:

• go to the level of the individual statistics of each publication 

• go to the overall account statistics level:

To access these, you must go to your profile page, then Click on the three horizontal bars at the top right. You will be offered access to statistics: 

If you don't see an improvement in reach as time goes by, consider optimizing your use of hashtags or going through new levers to gain Instagram followers.

3) The attention retention rate of your Stories

One of the most challenging aspects of creating Stories is always finding new ideas that will interest your subscribers. You will want to create content that will have an impact on the people who follow you, and above all capture their attention from start to finish.

Once you've figured out what type of content is really appealing to your audience, you can then refine your strategy.

But then, how do you determine which photos/videos work best on your account?

This is to analyze the statistics of your Stories and in particular the reach data to know when you lost your viewers. 

Here are different methods:

• Calculate the abandonment rate of your Stories: this is the percentage of people who stopped watching a Story between the first and last slide. Calculate this by noting the scope of your first slide, then subtracting that number with the scope of the last slide, divided by the scope of the first slide. This will give you a percentage of the number of people who gave up reading your content before the end of your overall story.
• Calculate the abandonment rate after your first slide: your first slide of Instagram Story must absolutely grab the attention of your viewers to encourage them to watch your other content. To determine how engaging your first slide is, you can calculate the percentage of people who stopped watching your Story on the first slide. You will then need to note the scope of your first slide, subtract the scope of the second slide and divide by the scope of the first slide.
• Calculate the completion rate of your Story: how many people saw the last slide of your Story? Your completion rate for your Stories is a good indicator of how well your content is capturing the attention of your subscribers. To calculate this, note the scope of your last slide and divide it by the scope of your first slide.

With these different calculations and percentages, you will have a good benchmark of metrics allowing you to improve the engagement of your subscribers to your content.

4) The best times to post

Did you know that you can have a real impact on the engagement and reach of your publications by posting at the right times?

It is very simple to change this parameter in the animation of your account, which can have a strong impact on the growth of the number of subscribers to it.

The easiest and most accessible way for everyone to know when to publish content is to go to the overall performance statistics of our account, in the "Audience" section: 

5) The engagement rate

This indicator is extremely important because it will allow you to know to what extent the subscribers of your account but also all the people reached by your publications interact on them.

I wrote an article on the subject which I invite you to consult here: How to calculate the engagement rate on Instagram?