4 Reasons why your customers are not your followers on social networks

We can say, then, that social networks promote brand recognition and loyalty, but, are your customers also followers of your social networks?

Most likely, it took you a couple of minutes to answer this question.

This has happened to my own clients as well, and it took several minutes of reflection to understand why.

If you feel identified with this situation, do not lose detail of the 4 mistakes that you may be making that make your customers not your followers on social networks.

In addition, I reveal to you with graphics what is the practices that bother them the most and how Social Media Marketing influence the buying process.

4 Simple reasons why your customers are not your followers on social networks

1.- You have never invited them to be part of your community

It may seem like a cliché but this error comes when we only seek the sale of the product or service and not the loyalty of our clients.

Social networks play a fundamental role when it comes to after-sales service, a fast and direct channel to maintain two-way communication.

To do this, activate email marketing, sending them a company where you invite them to meet you and follow you on your social networks and everything they will find on them, in addition to promotions and sales publications.

And if your project is an online store, wouldn't it be great if your product carried a thank you card with your social networks?

2.- You forget to involve your audience

Your fan page has become a sales wall where only you publish, communication in both directions does not exist and interaction has gone into the background.

It is not just about responding to comments but also asking in their opinion and involving them, it is about implementing inclusive measures for your audience and doing it at all possible levels.

Create incentives for your followers to stay engaged such as quality and improvement surveys, gifts or special promotions exclusively for followers.

Not responding to comments, whether positive or negative, is a source of escape from our clients on social networks is that what you want? 

Feedback is a good opportunity to build community, listen to your audience, and retain your customers.

You have the right to remain silent in the face of a negative comment from a disappointed client, but I suggest you change course and make it positive through conversation, surely this way you will earn much more.

3.- Your clients do not recognize you on social networks

It is another reason why our clients stop following us and that is that our social networks project a completely different brand image to their shopping experience, whether online or offline.

In fact, they feel that we are a brand with different values, vision, and strategy.

4.- You neglect the publication of content

The daily routine, the continuous improvement of the production processes and the changes of vision, make you forget at the end of the day that you had a presence on social networks.

Offering value to your customers is not just advertising your products or services.

Your customers are tired of you trying to sell them every day! 

Plan and share valuable content adapted to each social network.

On Twitter, bet on tweeting your content, performing retweets, responding to comments, and interacting naturally with them.

On Instagram, look for the wow effect in each publication, use the stories to connect closely with your audience and Instagram TV to make videos focused on fast, simple, and direct consumption.

Remember the 80/20 rule of social media marketing: publish 80% of content that sparks the conversation and excites your audience and 20% of promotional publications.

Posting the same content on all social platforms is another a big mistake that will trigger the number of customers fleeing from your social networks, without a doubt you have saturated them after viewing the same content four times a day.

Each platform has an individual community, where your clients find their own needs, thoughts, and personality, keep this in mind when publishing on each of them. 

Social networks have as their main axis to address the needs and desires of our followers, they are the tool that allows us to foster loyalty to our brand and encourage conversation.

Now that we know the actions that annoy users the most and the mistakes we should not make to prevent our customers from following us on social networks, let's explore how these influence the purchasing process.

How do social networks influence the client?

Following the survey carried out by Sprout Social, 75% of people who have purchased a product or service is because they saw it on social networks.

But most users claim that they have to see an average of 2 to 4 times the product on social networks before buying it and almost 20% need to view it between 5 and 8 times.  

These data accurately reveal the key role that social networks play in the purchasing process.

How do I involve my buyers in my social networks?

It has become very clear that social networks are the perfect medium to nurture communication between clients and followers.

That said, it is necessary to use them to generate interaction, increase brand followers through Buy Instagram Followers Cheap, and give visibility to our profiles.

For all the above, I reveal below 4 effective ways to engage your customers in your social networks:

1.    Ask your customers to follow you on social media openly.

2.    Express your client’s commitment to the community and the values ​​of your brand.

3.    Encourage communication with them in each publication.

4.    Share content that improves the shopping experience of your customers.

You cannot wait any longer, now is the time to take action and make your social networks irresistible to your community.

conclusion

Social networks are a key piece if we want to ensure the loyalty of our customers.