We can say, then, that social networks promote brand
recognition and loyalty, but, are your customers also followers of your social
networks?
Most likely, it took you a couple of minutes to answer this
question.
This has happened to my own clients as well, and it took
several minutes of reflection to understand why.
If you feel identified with this situation, do not lose
detail of the 4 mistakes that you may be making that make your customers not
your followers on social networks.
In addition, I reveal to you with graphics what is the
practices that bother them the most and how Social Media Marketing
influence the buying process.
4 Simple reasons why your customers are not your followers on
social networks
1.- You have never invited them to be part of your community
It may seem like a cliché but this error comes when we only
seek the sale of the product or service and not the loyalty of our clients.
Social networks play a fundamental role when it comes
to after-sales service, a fast and direct channel to maintain two-way
communication.
To do this, activate email marketing, sending them a company
where you invite them to meet you and follow you on your social networks and
everything they will find on them, in addition to promotions and sales
publications.
And if your project is an online store, wouldn't it be great
if your product carried a thank you card with your social networks?
2.- You forget to involve your audience
Your fan page has become a sales wall where only you
publish, communication in both directions does not exist and interaction has
gone into the background.
It is not just about responding to comments but also asking
in their opinion and involving them, it is about implementing inclusive
measures for your audience and doing it at all possible levels.
Create incentives for your followers to stay engaged such as
quality and improvement surveys, gifts or special promotions exclusively for
followers.
Not responding to comments, whether positive or negative, is
a source of escape from our clients on social networks is that what you
want?
Feedback is a good opportunity to build community,
listen to your audience, and retain your customers.
You have the right to remain silent in the face of a negative comment from a disappointed client, but I suggest you change course
and make it positive through conversation, surely this way you will earn much
more.
3.- Your clients do not recognize you on social networks
It is another reason why our clients stop following us and
that is that our social networks project a completely different brand
image to their shopping experience, whether online or offline.
In fact, they feel that we are a brand with different
values, vision, and strategy.
4.- You neglect the publication of content
The daily routine, the continuous improvement of the
production processes and the changes of vision, make you forget at the end of
the day that you had a presence on social networks.
Offering value to your customers is not just advertising your products
or services.
Your customers are tired of you trying to sell them every
day!
Plan and share valuable content adapted to each social
network.
On Twitter, bet on tweeting your content, performing
retweets, responding to comments, and interacting naturally with them.
On Instagram, look for the wow effect in each
publication, use the stories to connect closely with your audience and
Instagram TV to make videos focused on fast, simple, and direct consumption.
Remember the 80/20 rule of social media marketing: publish
80% of content that sparks the conversation and excites your audience and 20%
of promotional publications.
Posting the same content on all social platforms is another a big mistake that will trigger the number of customers fleeing from your social
networks, without a doubt you have saturated them after viewing the same
content four times a day.
Each platform has an individual community, where your
clients find their own needs, thoughts, and personality, keep this in mind when
publishing on each of them.
Social networks have as their main axis to address
the needs and desires of our followers, they are the tool that allows us to
foster loyalty to our brand and encourage conversation.
Now that we know the actions that annoy users the most and
the mistakes we should not make to prevent our customers from following us on
social networks, let's explore how these influence the purchasing process.
How do social networks influence the client?
Following the survey carried out by Sprout Social, 75% of
people who have purchased a product or service is because they saw it on social
networks.
But most users claim that they have to see an average of 2
to 4 times the product on social networks before buying it and almost 20% need
to view it between 5 and 8 times.
These data accurately reveal the key role that social
networks play in the purchasing process.
How do I involve my buyers in my social networks?
It has become very clear that social networks are the perfect medium to nurture communication between clients and followers.
That said, it is necessary to use them to generate interaction,
increase brand followers through Buy Instagram Followers Cheap, and give visibility to our
profiles.
For all the above, I reveal below 4 effective ways to engage
your customers in your social networks:
1.
Ask your customers to follow you on
social media openly.
2.
Express your client’s commitment to
the community and the values of your brand.
3.
Encourage communication with them in
each publication.
4.
Share content that improves the shopping experience of your customers.
You cannot wait any longer, now is the time to take action
and make your social networks irresistible to your community.
conclusion
Social networks are a key piece if we want to ensure the loyalty of our customers.
